About Us

At Real Calling, we do things differently — and proudly so. Our fundraisers are among the best paid in the sector, with secure contracts rather than precarious zero-hour or "flexible" arrangements. The average age of our team is 44, and most have been fundraising for many years, bringing confidence, empathy, and consistency to every conversation. This experience, paired with a respectful working culture, means our staff turnover is exceptionally low.

Behind the scenes, our back office team brings deep expertise from both charity and agency backgrounds. We’ve taken the best of what we've learned across the sector to build a service that is high-quality, ethical, and rooted in respect — for our team, our charity partners, and every supporter we speak to.

We’ve built our business around fairness, transparency, and long-term partnerships with the charities we work with.

We’re committed to delivering high-quality, ethical fundraising that our partners can rely on — not just in the short term, but as part of a sustainable, long-term approach. That means taking the time to understand each charity’s values, goals, and supporters, and working collaboratively to build lasting relationships that deliver real value.

Internally, we prioritise the same principles. We treat our fundraisers with respect and fairness, creating a stable and supportive environment that reflects the kind of partnerships we aim to build across the sector.

We also believe in giving back. Each year, we set aside a portion of our profits to support grassroots initiatives and small charities doing vital work in their communities — part of our wider commitment to strengthening the sector beyond our day-to-day work.